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Think of this as your checklist every time you move from raw data into a visual story.
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How does this data relate to your self-conception?
What categories does the system put you in? How does it classify you?
How does it represent you?
Think about if and how the data relates to a form of portraiture.
Also,
Consider the relation of time to your data sets. Google allows you to download your search history.
Consider, what do you “know” about you from this data? What do you appreciate,