Slide

Week 2 Slide

Week 2 Assignment

Find 3 design inspiration and references. Get ready to share sources and why you like them by using visual design terminology you learned from last class.

Week 2 Video: Herb Lubalin and Karl Gerstner" by Alexander Tochilovsky;"Watch this video as a artist case study reference for your design inspiration and reference analysis.

• Submit your slide deck to your google folder under Student of Class Google folder.

Deliverables

• Submit your slide link or file in PDF to Canvas and Google Folder

Color CMYK VS RGB

The CMYK (Cyan, Magenta, Yellow, and Key/Black) and RGB (Red, Green, Blue) color models have different gamuts, meaning they can represent different ranges of colors. Understanding the constraints of CMYK, especially in comparison to RGB, is important in fields like printing and graphic design.

1. CMYK Gamut Limitations:
   • Subtractive Color Model: CMYK is a subtractive color model used in color printing. It works by subtracting brightness from white. As such, the range of colors it can produce is limited by the types of inks used and the color of the paper.
   • Narrower Color Range: CMYK cannot reproduce the same breadth of colors as RGB, which is a limitation particularly noticeable in vibrant blues, greens, and reds.
   • Dependent on Printing Conditions: The CMYK gamut can vary depending on the printing process, paper quality, and ink formulations. This makes color consistency a challenge in print production.
2. RGB Gamut Advantages:
   • Additive Color Model: RGB is an additive color model, used in digital displays like monitors, TVs, and cameras. It creates colors by combining light in various intensities, which can produce a wider range of colors.
   • Wider Color Range: The RGB color model can represent more vibrant and varied colors than CMYK. This is particularly evident in bright and saturated colors.
   • Consistency Across Devices: While there can be some variation in how different devices display RGB colors, the inconsistency is generally less than the variation in CMYK printing.
3. Practical Implications:
   • Design Considerations: When designing for print, it's important to consider how colors in RGB will convert to CMYK. Some vibrant colors in RGB may not reproduce well in CMYK.
   • Color Conversion: Converting from RGB to CMYK can result in color shifts or desaturation. This is why color proofing is essential in the printing process.
   • Use in Industry: RGB is primarily used for digital media, while CMYK is the standard for printed materials. Understanding the limitations and uses of each is crucial for designers and printers.